Starting a Carpet Cleaning Business – Marketing and Advertising

Starting a carpet cleaning business can seem simple to many individuals, but as with any business venture for the entrepreneur marketing and advertising can be a make or break. Here are a few helpful tips for marketing and advertising your new carpet cleaning business.

Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. To begin with advertising and marketing can be done through some of the old stand-bys such as a classified ads paper. The classified ads paper is the popular little magazine that many grab on their way out of any large grocery store to the small mom and pops convenience stores. A simple ad placement here can cost as little as $7 to $14 dollars a week and be a solid start to getting noticed by all those individuals looking for products and services on a budget.

The Yellow Book of course is an old friend for many entrepreneurs out there. The cost will usually be more than the cost of the classified ads, but this medium has been around and still used, although not as often today, but it is still a good way to be found quickly. Having a large ad as you will see later in this article, will actually not be as effective as most would like, but simply having your name in the Yellow Book should be a must on your list of places for marketing.

The newspaper has always been the place to be for many, many decades. Today however, those who used to fight for the T.V. guide space no longer find this as appealing as it once was due to technology and the power of cable. Today it might be better to be towards the opinion pages, sports pages and even in the local community section of the paper itself. Although all these mediums are great stand-bys, there has never been anything as cost effective and powerful as what comes next.

The Internet, when it comes to marketing and advertising for the carpet cleaning business this medium has been passed up for the most part. Some looking to the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This medium for marketing and advertising is the most powerful and cost effective of any medium ever invented. There is no need for spending thousands for serious and deeply involved websites for the carpet cleaner this can be done with a simple blog hosted for less than $10 dollar a month. Learning how to use this medium only comes with a small investment and tax-write-off for a simple education in Internet marketing. The yellow book, newspaper and classified ads are giving way to Dex online, Craiglist and a simple blog with solid marketing pointing the way.

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The Successful Fitness Professional’s Marketing and Advertising Secrets

There are more fitness professionals, gyms, fitness centers, and exercise options for consumers than ever. There are more social media posts, tweets, and pins and less time than ever to view them. Essentially you’re going to be paying more money for fewer eyeballs on your print persuasion or your radio or TV ads than ever before.

It means you’re going to have to be more effective with every piece that you prepare. Whether you’re talking about a shoestring budget and a grassroots campaign or you’re placing ads and direct mailing regularly you want to make sure you’re getting response. Here’s a tiplist to help.

1. Your ad is targeted at a customer and their situation specically. Gone are the days when you can throw out a special discount on a service or product without attention-grabbing reasons to buy it.

2. There is a call to action. Examples include: call now, click here now, and stop in today before it’s too late. Your customer needs to know exactly what you want them to do next. Tell them.

3. There is urgency. Offer good until midnight on Friday. Scarcity can be a part of urgency by including a limited number of openings. Act now: there are three left.

4. Provide reciprocity. Stop in for your free gift today. First fifty attendees receive a free t-shirt. Click here for your free report now.

5. Headlines that grab attention and pull the customer in. You have about two seconds while a customer decides to open or not open your email or to continue reading the fine print of your flyer. It better be good since its competing with a full inbox, the kids, a dog, dinner and yoga.

6. Clear beats clever. Your reading level should be between 5th and 8th grade. It should be absolutely clear what the offer is describing and why your reader should care or continue to pay attention. The reader is thinking, I’m busy, why should I bother?

7. Eye Flow is effortless. In ads or graphics where there’s no where for your eye to land, the reader gets tired and either frustrated or bored. Make sure that you’re landing spot for the eye is planned and what you want. Ideally you have the placement such that the call to action button is where they land. It helps if it’s a different color.

8. Include images. Make sure, however, that your images are relevant. If you show an image of an attractive thin 22-year-old red-head, yes that may attract the most eyeballs. If your target market is 60 and gray-haired you’ll have lost her before you pitched.

9. Talk the way they talk. If a customer asks for nutrition counseling, by all means advertise using those words. Usually though they talk about fat, weight loss, thunder thighs or bellyfat. If you want them to hear you, speak their language.

10. Test it. Even if you’ve checked off all these components you can get it wrong. The list above is the science. Pulling them together in a way that works is an art. So create two ads, or two newsletters, and test one element. When you decide which has the most response take that and use it or perform yet another test, changing another single element.

If you do this, chances are because the majority of fitness businesses do not unless they’ve hired someone to come in and consult with them, you will set yourself apart. You will naturally attract a better quality customer.

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3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, RPA software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. The kind of campaigns that move the customer on an emotional level.

After all, that is the key to a loyal customer base. The people who come back again and again because they know on a gut level that a business understands them. Steve Jobs saw this after a calligraphy class inspired his design for the iconic mac fonts. Creativity and intelligent automation seem like the furthest concepts from one another, but in fact, they are intrinsically connected.

We are currently drowning in a sea of data. This data contains valuable information about consumer preferences, their likes, and dislikes. The key to creating something that consumers truly want. Even giants, such as holding companies dedicate a massive amount of resources to crunching the numbers.

Combining AI with creativity can open up a whole new field of marketing and advertising. There are three ways this can take shape, and they are all interconnected.

Targeted Experiences – when you add AI to the marketing mix, it opens up a whole new category in the funnel. This means curated experiences for every different type of customer in the market. Capturing Millenials and Baby Boomers with the same campaign, using powerful messaging that appeal to each group. This isn’t the stuff of tomorrow. Many agencies are already deploying AI technologies to their advantage and producing creative that works across the board. According to Entrepreneur, AI will help companies target customers more accurately and place budget dollars where they belong.

Tighter Budgets – speaking of dollars, the analytical power of AI software will help solve one of the most age-old problems in advertising. Funding campaigns that deliver on ROI and help companies take calculated risks that pay off. Marketing and creative wants the budgets to be higher, and businesses want to cut costs. There is no “right” or “wrong” party here. A large part of advertising is trial and error, but that means wasted money. However, when businesses and agencies use intelligent machine learning software to analyze customer data, a lot of the guesswork goes out the window. This creates a positive feedback loop, where money can flow to the projects that need it and build richer marketing experiences.

A Marriage of Creative and Data – any marketing manager worth their salt knows that the best creative is made possible by data and analytics. Machine learning algorithms are making this symbiotic loop stronger. They perform elaborate functions without slowing down the customer experience. This allows creative teams to get fast feedback, giving businesses time to change their approach and become agile. Instead of waiting for analysis to determine if a campaign is resonating, with MLA’s, companies can get results almost in real time.

Don Draper would have killed for the kind of value AI can add to creative. It’s a chance to leave the guesswork behind and make more impactful campaigns. Like it or not, advertising and marketing are just one of the many fields AI is going to change.

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Shopping for Lingerie After Tummy Tucks

One of the fun experiences for patients who have healed from their tummy tucks is going shopping for lingerie. If you’re planning an abdominoplasty, you can probably relate to this experience. With a flabby, saggy belly lingerie shopping probably hasn’t been much fun in the past. Looking at your pre-op reflection in the dressing room mirror can be downright disheartening if you don’t like the way your mid-section looks. Once you have a flat stomach, your curves will look better than ever and it can be pretty thrilling to buy new lingerie. Taking your boyfriend or husband along can add to the adventure.

When to Shop

If you’re planning to have your abdominoplasty procedure performed soon, you may be eager to go shopping even before your operation. That’s not the best idea because you won’t know what your figure will truly look like until you have completely healed. Part of the recovery process after this operation includes wearing compression garments and allowing fluids to drain. You won’t be able to get the full effect until healing has taken place. Tummy tucks take a couple of months to completely recover from.

Who to Bring

It’s fun to bring a friend or partner who will share in your celebration of buying lingerie after your tummy tucks have healed. You can either bring them into the dressing room with you or model the lingerie for them. Often, lingerie shops have comfortable seating for companions of shoppers. Some boutiques offer champagne or wine. During your shopping spree, you might want to look at negligees, teddies, and other slinky items. After your surgery, all of these garments will look more flattering than ever before.

Where to Shop

Although you can find reasonably priced lingerie at chain stores and discount outlets, it’s a treat to shop at the fancy boutiques, at least initially. Buying your first slinky undergarments after your tummy tucks have healed should be the party that it is. After the initial celebratory shopping event, then you can go to the discount places but treat yourself to a pretty setting that carries lacy undergarments in every color of the rainbow. Bring your friend, sip your champagne, and enjoy your new figure.

After tummy tucks, buying lingerie can be fun for the first time. Looking in the mirror at your flat-bellied reflection and having your friend or partner along for the ride will be something you’ll always remember. This might be the first time that you truly love the way your body looks in lace.

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9 Downsell Campaign Offers to Get Abandoned Shopping Cart Contacts to Buy From You

Shopping cart abandonment is a huge problem that leads to lost ecommerce sales.

Shopping cart abandonment is when a prospective customer who starts the process of buying a product or service online, but then drops out before buying.

Shopping cart abandonment can be as high as 80 percent. In one study by Barilliance, shopping cart abandonment rates were 77.24% in 2016 and 78.65% in 2017. That’s over three-quarters of consumers that land in the shopping cart. The rate is over 80 percent among mobile users.

There are many reasons why consumers abandon shopping carts. Unexpected shipping fees, long and confusing process, too many clicks and pages, plus website errors and crashes.

Yet all is not lost if you have a downsell campaign. In fact, a downsell campaign with good sales offers can help you recover these lost revenues and get the consumer back to buy.

A downsell campaign occurs after a prospective customer abandons a shopping cart or order page. It involves a series of emails each with a link to a distinct landing page with a new offer. This new offer fulfills the customer’s needs and wants while lowering their perceived risk. In some cases, it reduces the price of a product or service.

While you can have downsell offers for all types of contacts, they are best to use to convert a lead into a new customer than an established customer. That’s because some customers will take advantage of your strategy, causing you to lose profits.

Here are 9 downsell campaign sales offers you can present to consumers who abandon their shopping cart.

Downsell Campaign Strategy #1: Free Trial Offer

A free trial sales offer lowers perceived risk of buying. It enables the customer to experience the benefits of the product or service. Then when the trial period is over you charge their credit card if they did not previously cancel. The two drawbacks are NOT getting paid in advance and potential loss of sale if the customer cancels. At least you’ve got them back to try it.

Downsell Campaign Strategy #2: Offer Same Product at Same Price Plus Add a Bonus

Adding a bonus to your offer increases the value of the deal. The customer can feel they are getting more from you, so their perceived value is higher. The thing is you can be creative with the types of bonuses you offer. It can involve a complimentary product or service, a consultation, educational product or event.

Downsell Campaign Strategy #3: Offer the Same Product or Service at a Lower Quantity

By offering the same product at a lower quantity, such as size, the customer wins by getting what they want for less cost. You win by earning a customer and lowering the quantity you give for a lower price, so you can earn a profit. This strategy enables you to develop a loyal customer rather than losing them entirely.

Downsell Campaign Strategy #4: Coupon For Next Offer

Offer a coupon for their NEXT purchase if they buy now. For example, if you have an eBook you sell for $30, then offer the contact a 10% off next purchase of any product if they purchase the eBook for $30 now. There is little risk to you because you get full price for the first product sale.

Downsell Campaign Strategy #5: Offer Same Product For Less at Prompt Redemption

You could offer the same product at a lower cost. But with a twist that they must take you up on your offer now or it expires. The customer wins by getting a better deal. You win with a new customer. You’ll gain profits by selling to the customer in the future.

Downsell Campaign Strategy #6: Offer the Same Product With Discount Plus Bonus

Here you give them two things they did not have before. First, they get a discount on the same product. Plus, they receive a free gift. The customer gets a double win. Greater value at a lower price. You win by getting a happy customer who can buy again from you. If your sales offer is a digital product bonus, then there’s no added out of pocket cost after the first creative fee.

Downsell Campaign Strategy #7: Offer a Different Product or Service at a Lower Quantity

You could have a sales offer for a different but less costly product that may satisfy the customer. The customer wins by getting a product at a lower cost. You win by getting the customer.

Downsell Campaign Strategy #8: FREE Shipping

FREE shipping is a cost saver to the customer if you sell a physical product. The cost of shipping is an expense that can offset your tax liability. The upside is you get a customer with potential for future sales and repeat orders. Shipping costs are among the biggest reason for abandoned shopping carts. A sales offer with FREE shipping can get the customer to buy.

Downsell Campaign Strategy #9: Double the Offer Plus a Bonus

This strategy appeals to customers who want greater value, rather than lower price. Not every prospect walks away from an initial offer because the price is higher than what they want to spend. Some prospects have money, but want greater value. Doubling what you sell – or increasing quantity – can boost customer perceived value. When you add a bonus on top, they see they get more than what you offered the first time.

In summary, an abandoned shopping cart is very common in ecommerce. But you can recover some of these lost sales with a compelling sales offer that gets these contacts back to buy.

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Instant Messaging for Online Shopping

E-commerce websites are now-a-days opting various Tele-communication technologies to provide effective customers service. The hotline services or email support services from e-commerce websites often create hassle for the customers. Live chat option is the trending technology, where the customers can then and there communicate with the vendor regarding the size, color and quality of product.

Instant Messaging empowers clients to ask fundamental inquiries while shopping for a product or a service. E-commerce suppliers frequently report that live chat programming empowers them to address the sorts of specific inquiries that aren’t normal enough to warrant a reply in a FAQ area yet that can have the effect in bringing a deal to a close.

Through Instant Messaging (IM) tool the users can make point-point HD video calls. HD video calling provides customers a rich experience in availing the support services form the e-commerce companies. The advantages of live video chat in e-commerce websites for both clients and the vendors include: Real-time, one-on-one individual customer support. Client reps can impart Web screens to the client, impart the website route, and direct them to the site page and product(s) they get some information about. Clients can see the item up close. Reps can likewise help clients with inquiries regarding strategies on the best way to do something with an item. Create individual associations from social discussions and client help. Make internet shopping more proficient and agreeable.

How to use IM:

By enabling the live video chat option on every page of the e-commerce site, the customers can click on the video chat option to get live and instantaneous support from the vendors. Here there will be options for one-way or two-way video chat, in one way video chat the customer need not have a camera. In one way video chat, only customer support executive’s video will be visible to the client. The particular shopping associates can explore the website, give item suggestions, think about stock, exhibit item peculiarities, and examine insights about stock shades and examples.

Advantages of IM for online shoppers:

Video chat option in web shopping renovate the e-trade destinations as it would make the webpage more reliable, enhances number of leads, reduced number of product rejections. The following are the various advantages of live video assistance for the customers:

• Can visualize the product

• Check for the product availability based on the size and color

• Having clear knowledge on the product by discussing with the sales guys

• Though live video chat the customers can have the personalized shopping experience as of the real physical shopping.

• Complaints or after sale support will be more enhanced as the customer can clearly show where the product is damaged or how the product is not performing well.

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Banggood App 5.20.0 Brings You to The New Shopping Experience

Banggood app is one of the top shopping apps specialized in providing online shopping service for you. Here comes good news. It upgraded to 5.20.0 version, which is believed to offer us a more convenient shopping experience. Now, let me show you what new functions are given to this shopping app.

Group Buy Function Make You Save More

The first new function that you may be crazy about is that it added money off activities, which mean that a complete new promotion activity will be available for you. So you can buy more without spending too much money in a new way. In addition to coupons, flash deal, the app only and other inherent promotion activities, it also provides you with the Group Buy function. That is to say, you can buy a product at a discounted price by starting a group. Once there are 2 participants in your group, you can unlock the discounted price. But only new users can be invented to join the group. More detailed information about the usage rules, you can go and check the Banggood app.

Bug Fix and Performance Improvements Promise You a Fluent and Secure Shopping Environment

The second new upgrade added to the Banggood is bug fixes and performance improvements, which guarantees you a fluent and secure shopping environment. Once there is a bug when you are shopping with the app, it can fix the bug quickly, keeping you away from the app flashback and other unpleasant experience that you often suffer in using other shopping apps.

Let’s Enjoy a New Shopping With Banggood

Apart from these two amazing upgrades, Banggood is inherent with a variety of wonderful features and functions which includes Smart sale notification, Smart recommending mechanism, Free shipping, and multi-payment methods, App only, coupon center and so on. All of them combined offer you a new app for you, promising you a completely new shopping experience with Banggood.

Bottom line

From what I mentioned above, Banggood App 5.20.0 can provide you with a more convenient and valuable shopping service. If you have been the user of the app, please quick upgrade it to the 5.20.0 version and enjoy the new experience brought by the new function. If you are not the user yet, just download it at Google Play or App store. Once you become the user of the Banggood app, you can get 10% off coupon. So just have a try now.

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Top Benefits of Shopping for Jewelry Online

Gone are the days when buying jewelry required hours spent with a marketing person who has only a handful of pieces in the store. Today, buying them online is as easy as just pick and click and the choosing at the tip of your finger dominates the offline retailers. Online shopping for jewelry that remembers your special occasions brings nothing but advantages to you as a buyer in at least 5 distinct ways.

Saves more money

Of any transaction, the price is a factor and it emerges largely when you are buying them, whether it is a costume for your kid’s school play or a diamond neck piece for a wedding present. Shopping online saves you more by giving you a detailed price information and making it easy to compare what other retailers charge for the same items. As a buyer, you can open multiple tabs in your system, each with an item you are willing to buy and directly compare prices.

Easy comparison

Searching for your favorite piece in various tabs helps in another way; it allows you to compare similar items side – by – side. This is not possible in – store shopping experience. To compare it at a traditional store, it might need some assistance and what gets shown might not represent the complete range of options. For instance, a simple gold ring comes with so many variations that no one store can fulfill your requirement. Online, finding the right piece you need is as simple as typing the keyword. Various jewelry retailers make it easy by offering a search bar on all pages. You just have to drill down their category.

Everything will be in stock

This is another area where online shopping for jewelry excels over in – store purchases is in the high probability that the piece you are looking for is in stock and ready to ship. A retailer might run of that particular piece you have set your heart on, but online jewelers are not limited to the stock.

Shopping at your own pace

Buying gold jewelry is potentially a huge – ticket purchase, and feeling rushed to purchase makes for a rewarding experience. Even if your offline store rep is being mannered, there are still a certain pressure to purchase quickly and go, which can end up to hurried decisions. This pressure is avoided when you shop online. Shopping on the web can be done in private, away from outside tension and without any sense of commitment.

Bundling orders together

Purchasing multiple items at once might be a headache in an offline store. Even if the retailer you visit, has that piece you were eying on but you might not be able to find the type of brooch or pendant you are looking for. Purchasing online gets around this situation by letting you purchase for as many pieces as you need and then bundling them together into one transaction with low shipping cost. Online retailers do offer free shipping for orders above a certain amount.

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Avast SafePrice Guide – A Highly Useful Shopping Tool to Help You Get Deals at Trusted Online Shops

As far as browser extensions go, if there is one really worth installing it is Avast SafePrice. This extension displays the best possible prices of any products you are looking for at only trusted online shops. There is an extensive network of every type of store imaginable. No matter what kind of products or service(s) you are searching for, you can count on Avast to find exactly what you want at a low price. It will also offer recommendations and ideas.

Even if you don’t shop that much online, it’s still worth having. Avast SafePrice is available for all browsers: Firefox, Opera, Chrome, and Microsoft Edge. You can get it at the Avast website or as a feature in Avast Antivirus if you already have that. If the extension doesn’t manage to find a low price that you are happy with, it will still offer coupons and promo codes that are available from its network of stores to help bring the price down anyway.

How does it work? After installing and enabling the extension, simply search for the item you are searching for, and SafePrice will automatically check all trustworthy shops and offer you a list of the best prices and coupons. Look over all of the offers and select the deal you want. You can just click on it and you will automatically be taken to the website where you can finish the purchase.

Where Does Avast SafePrice Work?

You can still search at your favorite online store(s) like you regularly would, and if the Avast plugin finds a lower price at another retailer, it will pop up with the notification. The best deal will be listed in one tab and alternative options will be listed in the “offers” tab. Should you find the feature to be obtrusive, there is an option to disable it, or parts of it, for 24 hours.

Other settings can be customized as well. For instance, you can change the circumstances under which the pop up notifications appear, and for which sites Avast SafePrice actively searches for coupons and offers. There will be an icon located in the upper right corner of the browser for you to click on. Just select Settings (gear icon) and make relevant adjustments. You can even exclude specific sites if there are any that you don’t like to use.

Another great thing about this shopping tool is that it does not collect personal data. Avast SafePrice will only collect anonymous data about the products and pages visited. Since Avast is known for its security and privacy products, you can trust that your privacy will be kept safe when using the shopping extension.

Always use Avast discount codes when buying its security products. While Avast SafePrice for free (10+ million downloads in the Google Store), you’ll still want to consider getting the premier security suite, which comes with many other essential security and protection tools.

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Browse Online, Shop Offline and Get the Most Out of Retail Shopping

Buying things online is indeed convenient yet it’s surely not the ultimate solution. Many people complain of not being delivered with products matching their specifications. There is also a risk of what you ordered and what you delivered with does not match due to many reasons. And then the charms of conventional shopping that has come down to us for generations won’t go away that easily. Perhaps this keeps the idea of retail shopping kicking and alive for those who still not find online shopping their cup of tea. So, do such people have any alternative to shopping from the internet?

Yes, they do have, as a growing number of shoppers now combine the merits of online and off shopping and let customers get the most out retail shopping. The idea behind this kind of business model is to let shoppers have the same feeling as they do while shopping in real terms. Here, shoppers can browse and select products from available categories on the internet and rather than placing orders, can visit the store nearby and buy as they do with conventional shopping. This is how the best of window shopping experiences are delivered to the market and customers today.

Similarly, buyers now have more options and choices their way as they can shop by leveraging technology and by exercising their rights as a shopper. They can go online, search and find from a staggering range of products and then visit the nearest store to pay for the selected items to return back home enriched. This unique kind of shopping ensures that shoppers get exactly what they choose. Sellers no more can fleece their customers by showing them something else while delivering the same but with entirely different features and specifications. For buyers, it won’t take much to locate the store near them for sure.

In addition, shoppers can expect to get value for every single penny spent on shopping. In fact, sellers understand the intense competition in the market and offer amazingly low prices to keep their audience happy and loyal. A big range of products will be there to choose and then buyers can plan the visit to the store conveniently and get the genuine products at an affordable price. Plus, you get to shop not before having got a feel and touch of the product, and having been sure of its authenticity in every sense. Which means, you will get what you see and touch!

In overall, if you are one of those shoppers who still love shopping the way they used to then retail shopping is the way forward. In fact, they also get the benefit of being in tune with the time and technology by first getting to choose products online and then shop them offline, or buy them from the retail outlet. The best thing, buyers will get to choose from a big range of products, compare features and then add them into the basket for retail shopping. This is how shopping is evolving and you can benefit from it no matter how you love to buy things.

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